The Solution
Through a referral from Brenden Kumarasamy,
I partnered with Venkata to strategically repurpose his long-form podcast episodes
into LinkedIn-optimized content designed to strengthen his
personal brand and authority.
My work included:
Extracting high-impact leadership insights from long-form podcasts
Structuring them into concise, engaging LinkedIn video clips
Optimizing pacing and clarity for a professional audience
Positioning each clip to reinforce his authority in career growth and leadership
Maintaining brand consistency across content pieces
Instead of random clipping, the focus was intentional, Each piece had a clear takeaway aligned with his Goals.
The Challenge
Venkata Hari produces long-form podcast content packed with leadership insights for IT professionals.
However, the content wasn’t being fully leveraged for LinkedIn. The primary platform where his target audience (ambitious IT professionals and aspiring leaders) actively engages.
The opportunity wasn’t creating more content.It was maximizing the content already being created.